As an avid user of twitter, I ponder how they will make the revenues to justify the valuation.

So this article caught my attention – which talks about some advertisers recent {bad} experience of advertising on Twitter. It doesn’t paint a pretty picture.

I love twitter and what it stands for, so I would love to hear the other side of the coin – the advertisers who have had a positive experience from Twitter. Are those experiences out there?

I am sure that Twitter will be sold for a multiple many times its revenue before it even turns a profit – and good luck to them really.

Back in the real world, we’ll continue to develop solutions like TechClicks that bring many benefits and revenues to our partners and advertisers.

Obviously Google’s T’s&C’s prevent me from revealing exactly what their results have been for us.  Suffice to say, AdSense is good, it does the job and delivers a few extra £’s a month.

However, TechClicks has been truly amazing.  The average CPC is up to 5x higher and the Revenue Per ’000 {RPM} is up to 3.5x higher.

We’re really pleased with these figures, but are striving to make them even better, through some added tweaks to the formats and targeting.

We’d love to hear from you if you’d be interested in joining TechClicks and benefitting from the program.

Also, we welcome any feedback on what you think we could do better or any other comments you may have.

The figures produced by the IAB/PWC are pretty definitive. The most interesting point to me is that online now takes 25% of all ad spend in the UK. Of this online spend, nearly 60% is still centred on search, Google being the biggest beneficiary. But all areas of online spend were up, up, up last year, especially that focused on social media.

I still believe that online is still in its early days, there is much still to be done to prove the value of online to a wider base of marketeers and much more evolvement to come. But online is definately through its teething years, well into its adolescence and is poised to fully grow-up in the coming years to become the daddy of advertising.

More on the latest IAB figures here.

I have my opinions on these types of solutions, which I’m sure I share with many publishers, but I’ll keep them to myself and rather will congratulate Vibrant and the likes for seeing this opportunity and becoming in their right, large successful internet businesses. Being British its always good to see British companies, like Vibrant, doing well and holding their own in what is now a globally competitive marketplace. God knows, we could do with many more like this.

My question is, are these solutions operating in a winner-takes-most market, or is there space for a plethora of these solutions?

Of the publishers that use them, how do you decide which is the best for you when, on the face of it, they seem to work the same?

My young sons will only ever know technology and are already adept at mastering the technology around them, from Wii’s to iPhones to interactive white-boards at school.

The future of technology is something that fascinates me and I wonder what technology our children will have at their disposal in years to come.

Perhaps alot of what is shown in this video will become part of our everyday lives:

Though maybe not this!:

Todays strip was definately of the laugh-out loud variety.

It seems that the UK accounted for about 10% of this. I guess what amazes me most is that this happened during the back-drop of the worst recession for 70 years.

I don’t think there are many other businesses other than the online ad business that can post such stellar growth during the midsts of such a long and painful recession.

What do we think?   Is Google a way to pin-point the start of the upturn for the rest of the economy, or is it that during these times advertisers have simply focused more of their efforts on ROI, with Google being the biggest beneficiary?

In a market worth £1.97 Bn in the first half of the year, CPC/Search ads accounted for nearly 60% of spend.   On full year figures, this would equate to nearly £2.4 Bn spent on CPC/Search in the UK.

Google apparently accounts for 86% of UK search spend, showing what a massive cash-cow this business is for them.